Your IT lead generation campaign needs to produce the most leads at the least cost on a continuous basis. Getting such a lead generation “machine” up and running takes time, but owing to technology, you need not design lead generation in a static sense. Sure, there’s a place for lead generation at conventions and locally in your community, but your website itself can be an excellent tool.
Methods for Attracting Leads
When a prospect is on your website, half the battle is won. The majority of traffic, provided your site is SEO-friendly and properly trendy in design, is going to come to your website looking for your services. From there, it’s simply a matter of playing into their needs. Consider these strategies:
- Emphasize the most trafficked pages in lead generation strategy
- If appropriate, create a “welcome gate”
- Specialize landing pages owing to specific content
- Use lead magnets as incentives – white papers, discounts, etc.
- Live chats, gated content, urgency, scarcity
Emphasize the Most Trafficked Pages in Lead Generation Strategy
For your IT lead generation, begin calibrating your site by first focusing on high-trafficked pages. Where are people most likely to interact with your site? That’s the place to put text boxes for emails or other relevant means of collecting such information.
Create a “Welcome Gate”
A “welcome gate” gives visitors a second to see what your site is and ensure it’s something they’re interested in perusing. As soon as that’s done, a window appears welcoming them to your page and asking for an email address or other appropriate lead info to continue.
Specialize Landing Pages Owing to Specific Content
Specialized landing pages for certain services that will most likely be requested by specific demographics can be effective. This is especially true if the service you’re providing is fundamental to the clients you serve. They’ll have a more vested interest in giving you a bit of information so they can learn what they need to.
Use Lead Magnets as Incentives
A lead magnet can be many things. You can offer coupons, freebies, or in-depth information. A white paper represents a great lead magnet that you can “gate”. The key is finding something that draws your demographic and then putting that something on specialized landing pages.
Live Chats, Gated Content, Urgency, Scarcity
A pop-up chat window can greet and engage prospects directly, helping you get lead information. Gated white papers, coupons, and discounts also help you acquire leads. Lastly, put a time-limit on these things. When there’s urgency or scarcity, this makes it easier for a prospect to give you contact information.
Getting the Leads You Need
IT lead generation can be expanded through live chats, gated content, urgency, scarcity, lead magnets, specialized landing pages, welcome gates, and an emphasis on incorporating such strategies across the most trafficked pages of your site. Your website can be more effective at generating leads than many MSPs realize; this is a tool worth maximizing.
