Many local businesses are not happy with the way their company copes with technology issues, many really need to find out what services your IT Company can provide for them? Your services aren’t as expensive as you may think and if you did some IT marketing then prospects would learn they could probably even save some money.
End Users Can’t Survive Without Technology
Technology is everywhere— whether we are using it in our personal life or as part of our work, it is an essential addition to almost everything we do. Unfortunately, even the most robust systems occasionally break down, and how end users cope with the problem is going to be the deciding factor in their success. It can be expensive to employ an IT team, even a small one, so a great many small businesses rely on emergency and on-call IT specialists.
Of course, they will only be called out if there is a problem, but because their need for them is time-critical, the consultants basic costs can spiral quickly. They need to add up the time taken for them to get to a consultant to start working, the time it takes them to get up to speed with a possibly unfamiliar system, any software, hardware or upgrades that are required to solve the problem, and the total cost to their company caused by the downtime in services. Unfortunately, what starts out looking like a saving is likely to be very expensive and become more so as their IT system ages. And that doesn’t even consider any security issues they may have, whether because of hackers or accidental errors caused by their staff.
How to Solve this Costly Problem
Luckily, there is a solution. If you start IT marketing, then your services can be the light at the end of the tunnel. You flat-fee managed services agreement to charge a recurring monthly fee, but there is a whole host of benefits end users should consider. Firstly, the cost will be the same each month which allows prospects to budget more accurately, but it is the improvements you can make to their IT infrastructure that gives them the real advantage
Instead of just mending parts of their IT system as is and when they break, your IT marketing ethos will be more proactive as your will identify where the weak points are, correcting them as they go. You will be able to support them in improving all aspects of their infrastructure to make their business processes streamlined and more efficient and can even help train and support their staff in new aspects of technology. With security threats in the form of ransomware and viruses seemingly appearing daily, you can also protect their data and systems from all types of attack. With the ability to create data backups and excellent disaster recovery processes, if the worst happens, you will be able to get them back up and running again in the shortest time possible, and this is just the tip of the iceberg.
Many prospects in your local market have had enough of fighting fires and would love to take control and improve their IT infrastructure. This is why you IT company shouldn’t hold off one more minute for investing in marketing to spread the word far and wide to end users that there is a better way an light at the end of the tunnel.