MSP marketing can’t be put together in a “static” sense. There’s always something which must change. If you’re going to stay prescient, it’s essential you make an effective pivoting core to your operational model. Following are signs a pivot is necessary:
Opening and Click-Through Rates Don’t Trend Upward as They Did
MSP marketing often conducts email outreach campaigns which can provide a bevy of pertinent statistics absolutely integral in the initiation of more successful email outreach. If you’re getting this data, applying it, and seeing little to no shift in terms of opening and click-through rates, it may be time to pivot. You may want to branch out or re-evaluate current strategies. Consulting with SEO agencies that have specialization in the needs of varying MSPs can be key.
Customer Data Hasn’t Been Properly Used to Augment Forward Marketing
If you either haven’t used customer data to augment forward marketing, or the data you’re getting from customers can’t really be used to effect any positive change, then action must be taken. Either you must put the information you’ve recouped to good use, or you need to branch out such that new data becomes available.
You’re Finding Email Lists Don’t Grow— or Grow Too Slow for Legitimate ROI
Email lists should grow at rates that have a reliable level of predictability to them and tend to trend upward. Your MSP must always be expanding, a sign of that will be an increasing influx of new email addresses. If you don’t see that, you’ve got issues to attend to.
Shifting When the Time is Right
MSP marketing should see email lists in continual growth, put customer data to work properly to optimize forward marketing efforts, and react when certain campaigns cease to trend. Shifting when these elements present themselves is a great way to keep on top of growth.