In the MSP business, you need actionable strategies that you can use to improve your content marketing, adding value to your SEO. The following tips will show you how your content will not only be read, but it will be seen by the people you want to reach, helping you succeed in meeting your business goals.
Keep an Eye on Google’s EAT
Google’s search algorithms are always changing to make sure that people get the most accurate and helpful information for what they type in the search box.
Although Google’s algorithms can change at a moment’s notice, making content marketers sigh in frustration, one thing never changes. That thing is high-quality content. Google calls this type of content, EAT, which means Expert, Authority, Trust.
- Expert – This is high-quality content written for global audiences. Before you publish any content, make sure your writers are experts on the topics you want to be written. Even if you write the content yourself, ensure that you research and fact-check it thoroughly.
- Authority – Keeping up with the latest MSP business developments helps you make informed business decisions, but it also helps you create authoritative content. Use your in-depth knowledge of the MSP industry to publish content that will prove you’re the person to ask for information and advice. This builds your brand value, plus Google rewards you for your authoritative content.
- Trust – This is the most important of the three Google elements. It’s what encourages your audience to purchase your services. You have to be consistent and transparent when you publish your content, connecting with your audience on a personal level. As long as you provide consistent, truthful content that helps your readers then you build trust.
Develop a Content Calendar
Now that you know what type of content that you need to boost SEO, create an editorial calendar for publishing regularly. Be aware of the most relevant MSP topics and know when it’s the best time to release certain content. A content calendar gives you focus and a foundation to develop updated content.
Adapt Your Content Strategy to Your Audience
Consider what types of content get the most response from your target audience. What do they enjoy reading? Which content gets the most interaction? Maybe your audience wants FAQ articles, case studies, infographics or slideshows. Develop and adapt your content strategy around which content gets the most engagement from your readers.
Strengthen Social SEO Strategies
To keep pace with the ever-evolving search engines, it’s important to develop a strong social media presence. Take your relevant, informative content and post it on as many social media platforms as you can. Include images and videos to bolster SEO, since strong, shareable content directly affects your search engine ranking.
The SEO challenge for your MSP business is to sustain the creation of ongoing useable, quality content and publish it according to your schedule. Everything you publish should be shareable by your target demographic.