Managed services marketing is more effective if it utilizes tried-and-true techniques in terms of both client outreach and client retention. In either scenario, one tactic that is often proper for MSPs involves high-quality webinars at regular intervals.
Here are ways to ensure your webinars are most successful:
Managed services marketing strategies should ensure brand focus is a key component of webinars. As you grow in terms of success and influence over time, a key attracting agent of your MSP will be the brand itself. For the greatest examples of this in the market, you can look at the “big” tech companies out there. Google, Amazon, Microsoft, and Apple. Or look at telecom companies: Verizon, and T-Mobile. Each of these has brand images, directives, and styling which differentiate them from competitors providing essentially the same services. Your webinars should likewise be distinct, evincing the “brand” of your business directly, and in a way that clients are more apt to connect with.
Continued, Regular Engagement
You should conduct webinars regularly if you want to see the greatest positive impact from them. Oftentimes, you’re seeking to onboard prospects who are on-target with your brand and what it does. Well, like SEO content or other online marketing strategies, you’ve got to build momentum through regular engagement to see proper ROI.
Speakers Who Have Essential, Sought Insight
Seek speakers who reflect your brand’s core prerogatives, and additionally, have interesting things to say. These will likely be most successful if they’re technology-oriented and giving viewers information they may not come by otherwise. Still, in a pinch, having a well-spoken celebrity following a loose “script” can also provide some level of effect— this tactic just shouldn’t be a first resort.
Managed services marketing which employs webinars as a means of reaching out to both existing and new clients can be more successful if it’s brand-oriented, regular, and features speakers with engaging information and personality.