An MSP business which doesn’t incorporate localized SEO is objectively leaving money on the table and may even end up undermining itself. In 2018, for the first time, technology of the mobile variety outpaced desktop computer systems as a means of internet interaction.
Think about it yourself: when you need to get somewhere and you’re looking for a certain business, don’t you just go to your phone and either say or type what you’re looking for? And when you search, are you looking for national/international options or something near where you are? Localized SEO is key in helping those in your area seeking your services find you.
Putting Localized SEO to Work for You
Your MSP business needs to find ways of co-opting search engines for maximum visibility. Localized SEO is key to this, and following are several methods to employ it:
Optimize Your Website So Localized Searches Find It
Working with marketing agencies that specialize in solutions for MSPs can be key in helping you find the best balance, but there are things you can do internally to help solidify your website’s local visibility.
Include the name of the city where you primarily operate throughout the site. Include addresses. Additionally, put such information into the meta-tagging data of your site. Tactics like these can be effective, and there are many more to consider.
Make Sure Search Engine Business Profiles Are Completed
Google offers business profiles that, when totally filled out, will make you more visible to those searching locally. It’s not just Google. There are additional search engines that have business profiles you can, and should, fill out for maximized local visibility.
It’s Imperative Those Who Call You Reach Real People
Once you’ve got everything localized in terms of marketing, it’s imperative that you keep people manning the phones. If prospects are being sent to you by search engines, and when they call you, no one answers the phone, they’ll just move down the list to the next local MSP.
Accordingly, it’s important you make means of accessing your business complemented by actual personnel helping prospective clients find what they need. The more you answer the phones, the better.
Court Positive Localized Reviews of Your Business
If you don’t have reviews, get them. You can incentivize this by offering discounts or simply reaching out to clients you know are satisfied with what your MSP does.
Another tactic might be preemptively writing reviews, then showing them to businesses on whose behalf you’ve written them and getting their authorization to publish. Find ways of increasing positive reviews, and you’ll increase positive localized visibility.
Expanding the Effectiveness of Local SEO
Your MSP business should incorporate localized reviews, have personnel available on phones for when prospects call, complete all relevant search engine business profiles, and locally optimize websites. Such tactics expand the effectiveness of your local SEO efforts.