MSP marketing teams need to understand the majority of target audiences are unlikely to have the same level of IT acumen. They’re not going to have the same level of familiarity with tech trends. Accordingly, you need to engage them on their level. Emphasize “human” approaches.
Humanizing Marketing Efforts
People respond to pictures. The old adage rings true: a picture tells a thousand words. Photography strategically appointed for marketing purposes can be key in communicating to your clients on a level that words can’t reach. Consider these approaches to photography utilization as a means of humanizing operations:
If You Don’t Have Pictures of People, Co-Opt Stock Photos
Your MSP marketing materials should have pictures everywhere. You want them on your website, you want them on blogs, you want them as the backdrop for your “about us” page, and wherever else appropriate.
Sites like Pixabay.com give you a lot of options if you don’t have the pictures readily available. The key is finding those that show positive emotional things and which feature vibrant people.
Use Pictures and Videos of Personnel and Management
As you develop, get pictures of your team in action. Managers, technicians, marketers, those who deal with clients on a personal basis, on-site professionals, vendors–the whole “nine yards”. Use video as well. You don’t have to inundate your marketing with such media, but you definitely want to pepper it in wherever appropriate.
Have Pictures Showing Your Business and Tech
It’s very important that physical premises are communicated in your marketing. Too many tech companies are located remotely or overseas. It’s possible today to develop a business plan with a profitable strategic “engine”, then stretch that model across the web using BYOD, cloud computing, and mobile connectivity. Essentially, a business is no longer centralized by necessity.
While such decentralization may very well represent an increased component of the market in the future, today, it’s likely to scare away some prospects. They’re going to look for some evidence of physical premises. They’ll want an address. They’ll want to see a building, and people working in that building–some who they may even be able to look up in your directory.
This psychologically communicates reliability, which is integral in helping prospects convert to what you provide. When they know there’s a place with real people providing real options for real tech problems, they’ll be inclined to consider your services something in which they can trust.
Marketing with a Human Feel
Your MSP marketing team should carefully incorporate a photographic element that’s strategic. Have video and photo evidence of your business and personnel in action. If you don’t have that sort of thing readily available, use stock photography until you’ve built up enough of a photographic catalog. This will make your business more human, and so, more trustworthy.