Your IT marketing must have some level of evergreen content. This is content which is always relevant to clientele in one way or another. You can continue circulating it. However, especially in technology, this can be difficult: the “goal posts”, as it were, are always moving. At approximately eighteen-month intervals, computational potentiality doubles upon itself.
Keeping pace with that is difficult. Still, there are a few ways to do so. Answer the questions of your readers and always make those answers available to anyone searching. Many clients will have similar questions.
Additionally, provide what insider tips you can without compromising your own operation. Beginner tutorials providing how-to guides can work, as can advanced tutorials for more experienced clients. Best practices are evergreen, as are many product reviews. Varying lists, video, podcast, and radio interviews can also be evergreen. Following are three ways you can integrate such strategies into your marketing:
1. Research Keywords to Determine What Clients Search For
Your IT marketing campaign must be informed by relevant research. You need to know what prospects are looking for and even see if you can figure out the “why” behind their search. When you know what prospects and existing customers seek, you can pick out the evergreen topics and make them a core component of marketing outreach.
2. Exercise Best Practices in Terms of SEO
Search engine optimization (SEO) is itself a moving target, but SEO agencies have experience hitting such non-stationary objectives. Working with agencies which have a specific emphasis on MSPs helps you further narrow down strategy to its most effective elements.
3. Continuously Update Content
Sometimes, a slight tweak here or there can make content nearing expiration remain evergreen. Always update your content, and you’ll get greater mileage out of it.
Content That’s Always Relevant
Continuously update your content, exercise SEO best practices, and comprehensively research keywords so you can produce evergreen output. Consider existing IT marketing strategies and where evergreen optimization is appropriate.
