As it turns out, people learn better through storytelling. There’s a learning aspect being mingled with an entertainment aspect, and the result is more comprehensively communicative. Following are three suggestions to help you in your managed services marketing most effectively reach your target market:
• Understand who your audience is
• Don’t neglect emotional considerations
• Personalize outreach such that it is adjusted to match your MSP
Understand Who Your Audience Is
You need to ensure that your managed services marketing is built around the right audience. Your demographic will shift as you grow, and it may shift as technology does. Your outreach should accordingly shift. As you expand to larger audiences, you’ll want to incorporate that into outreach, as well.
Don’t Neglect Emotional Considerations
On an emotional level, there’s a lot of connection potential. Especially as regards pain points, properly reflecting the emotions your clients are likely to have in a bevy of situations related to your IT can be interesting to them. You know better than most where certain clients will have issues requiring the services your MSP provides. So, design a few stories around these issues. You can use true stories, as well as fictionalized hypothetical situations.
Personalize Outreach Such That It Is Adjusted to Match Your MSP
Your MSP has a certain vision, mission, and brand identity. Ensure whatever kind of storytelling you incorporate into outbound content reflects that which is core to your brand. This induces familiarity and represents a connection point. People like something they can trust and rely on. Providing some level of synchronicity in outbound marketing materials facilitates this and is easier to do if you align storytelling outreach with brand vision.
Tell Good Stories
When incorporating storytelling into your managed services marketing, you have to make connections, which is essential for good storytelling. You need to understand your audience and understand the emotional component. Lastly, ensure whatever stories you use are good stories. Make them well enough, and clients will share them for fun.