Your MSP marketing needs to use known means of outreach. Following are several questions to ask as you consider successful competitors. These questions will help you extract information you can use to optimize operations:
- What are their keywords?
- What content is most shared?
- What kind of social activity do they engage in?
What Are Their Keywords?
You shouldn’t waste time optimizing content around ineffective keywords. You want every bit of content you design optimized in terms of content and SEO (Search Engine Optimization) effectiveness. Monitor competitor keywords, and see which ones work to get them at the top of SERPs (Search Engine Results Pages) and then adopt such configurations to fit your business design.
What Content is Most Shared?
Next, determine what content of competitors is most likely to be shared among their target market. Figuring this out will help you determine how to configure your content. A trend you may have noticed pertains to value, another to entertainment. If you can design that content such that it is both entertaining and value-rich, then you can really make your content easy to share.
What Kind of Social Activity Do They Engage In?
You’ll likely notice that some of the most successful competitors to your MSP have a strong social media presence. But there’s a method to the mayhem of social media optimization (SMO). Working with SEO agencies that specialize in MSP marketing is certainly advisable. What you want to do is see specifically what works for your competitors. Putting a human face on their company is usually helpful, but social media requires management just as content does, otherwise it stagnates and ceases to be effective.
Rounded Out Digital Marketing
The digital marketplace has become core to culture. You need to figure out how to best work with it at some point. Keeping a close eye on competitors can help avoid some of the trial-and-error which will accompany uninformed content outreach. SEO agencies that specialize in MSP marketing can likewise help you avoid unnecessary outreach efforts.