The bigger a company gets, the greater the chance of silos forming. Silos reflect a disconnection between different functions or teams in a company. Silos in your MSP marketing can affect how your message gets across to potential new clients, among other negative consequences. If you find this type of disconnect in your MSP, it’s not too late to make changes that can remove the compartmentalisation that is hindering your business.
Effects of Silos in Business
Working in silos can cost your business time and money. Miscommunication is rife when teams work very independently. This can easily lead to a need for rework and reprocessing, which takes up money and time that could have been used for more important purposes. In your MSP marketing, you also have to make sure that all the marketing materials and messages are consistent with your company vision, strategy, and the business direction you are taking.
If you believe your company is in such a predicament, the first step you must take is to break down what the problems are and where they originate. Once you have clearly identified what the silos and their effects are, it is far less complex to come up with a solution. It helps to consult with the different teams in the company to get their feedback and contributions on how things are on the ground.
Removing the Business Silos
The process of removing the silos requires a willingness to change how things are done in your company. You might have to do some reorganisation and restructuring. You might need to bring in some better project management software solutions. To do all these changes, you need the buy-in of everyone at every level of the business. Change management may not be easy, but it works and can bring about impressive results and solutions for your company’s current problems and bottlenecks.
It’s important to map out the changes that are needed and the resources required to get all of this done. Presenting management with a well-thought-out and detailed plan is important when trying to sell them on the idea. Approvals are needed when bringing in new technology or making other significant changes in the business.
Once the solution is ready to be implemented, it should be a team effort. The people who are going to make use of the new system or software must be trained on how it works and made part of the solution and implementation.
Breaking the silos in your MSP marketing can reap huge benefits for your company. When communication lines are opened and different business areas are aware of what other teams are working on, this helps to promote singleness of purpose and better collaboration. It also brings about consistency in your marketing and eliminates a lot of efficiency issues.
