Strategies To Encourage Company Culture Growth
Your MSP business can’t focus solely on profit. You’ve got to look at the culture silhouetting your company as well, which every company has one. The more established it is and the more definite and strategically it has been designed, the happier and more productive your employees will be. You can even measure this by juxtaposing KPIs (Key Performance Indicators) against employee surveys pertaining to company culture and happiness. You’ll likely find that the happier your employees are, the better the company performs. But there are differences in every company. Following are several tips to help you establish, sustain, grow, and implement strong company culture:
- Purposeful strategy
- Definite values
- Leadership that is strong
- Honesty and transparency
- Measure employee happiness with surveys, etc.
- Purposeful strategy
You can’t just expect your company culture to develop on its own. It’s not the seed of a bountiful tree planted in fertile ground. Your company has a synthetic quality to it. It wouldn’t exist if you didn’t create it.
Company culture is just the same. Establish from the beginning that which defines your culture. Will you be giving employees the ability to take time off for the holidays? Will you be conducting holiday parties? Thanksgiving is a great opportunity to provide a week-long smorgasbord in the break room. Employees always love free food! This is a tiny example, but you get the idea. Look at the year in terms of company culture and define your culture-expanding activities strategically beforehand.
Your MSP business needs to be strategic about culture and it has to have a definite culture around which that strategy is based. There’s likely a high quotient of technologists working among your ranks. Likely, if you own an MSP, you’re somewhat of a technologist yourself. If that’s the case, perhaps, build your company culture around that technological advancement. Your core prerogative as an MSP is to be cutting-edge anyway. Translate company goals into the company culture. You’re killing two birds with one stone. Such definite values will help you identify the right employees, and will help your employees to understand their part in your organization more thoroughly. Additionally, they’ll be more satisfied with that position in all likelihood.
If you’ve got strongly defined company culture and associated values but weak leadership, then you’re going to have constant issues. Sometimes, it’s not best for the owner of a tech company to be the managing head of employees. Sometimes, there needs to be a more authoritative individual who “takes orders” from the “boss”. However you decide to apply strong leadership, you need to ensure that it is visible to employees and that it is perceived as fair, just, and effective.
Honesty And Transparency
The more transparent you are, the more trusting your employees will be and the more secure they’ll be in their work. You want to be as honest as possible with employees. Some management decisions can’t be shared with them, but you should also share as many decisions as you possibly can. If those in whom you’ve invested are afraid their job may not be there in a few weeks, they’re going to slough off and start looking for a new job. You don’t want that, so be honest and straightforward about everything you can be.
You need to get some numbers behind your company culture. This sounds abstract, but it’s not so difficult. All you need to do is design employee surveys and offer incentives to complete them. Also, you shouldn’t castigate those who aren’t satisfied. Don’t punish them. Listen to them. You might do anonymous surveys depending on your organization’s size. You’ll have sour grapes, sure, but sometimes you need a little “tang” in your corporate culture to give it the right flavor. So, measure the effectiveness of your corporate culture.
Establishing Your Corporate Culture
An MSP business that measures its employees’ perception of culture efforts is honest and transparent. It has strong leadership, definite values, and purposeful strategy that will establish profitable, sustainable, corporate culture.