Sincere and authentic businesses inspire and prosper. Showcasing an earnest approach to your MSP marketing can take your company to the next level and truly make it stand out from your competitors. Marketing with authenticity means leading with truthfulness and being completely transparent to your customers. This requires you to take out the “brand” element from your marketing and replacing it with a more “human” and sincere element that creates a deeper connection between you and your potential clients.
What is Authenticity?
In its simplest terms, authenticity is honesty. By placing a layer of transparency and self-pride onto your marketing strategy, you have built an approach to business that is rooted and holds strong to your beliefs. You already have touched based on authenticity as you may have stated it in your core beliefs and in what your goals are for your company. Being honest in your marketing strategy is opening your company up and giving your employees, as well as your clients, a reason to care deeper.
Why Does Authenticity Work?
Authenticity is being true to what your company is and what it stands for. Having a firmly rooted and having a sincere belief system creates values and goals that your company can rally behind. But how does all of this work?
Authenticity is effective because:
- It builds a belief system the whole company can work under and creates inspiration
- It allows customers to relate to your business with empathy and connection
- You become transparent in what you can offer to the customer
- It promotes trustworthiness
- It encourages customer engagement and opens discussion within all parties involved in the business
How to Show Authenticity?
There are several ways to show sincerity and authenticity in your MSP marketing. First, it is important to go back to the basics and ask yourself some questions: Who are you? What is driving your business? Who do you want to work with? Asking these questions allows you to get back to your core values because before you try to be authentic with a customer, you must be authentic with yourself first.
Have Integrity with What You Stand For
The worst thing you can do is give an answer to the questions above and not back up what you say. If you cannot deliver on your promises or stick to your core beliefs, this bleeds untrustworthiness and unreliability to your current and future clients. Be honest and look for contradictions in your actions and address them immediately. You should be congruent in what you say and what you do. This also includes being accountable for all of your actions. Owning up to a mistake and fixing it immediately means having strong integrity. It is important to practice it.
Show Your Highlights
Authenticity can skyrocket your business when it comes to showing off your successes. You should never hide when customer satisfaction was reached. This shows potential clients that you have kept your word and can get the job done. Highlighting your success can surely make you more attractive to those looking for a service you can provide.
Here is a checklist that can guide you to authenticity:
- Define your goals, beliefs, and purpose and how to maintain them
- Get to know your clients’ needs and how you can provide them
- Be honest with what you can provide
- Highlight achievements
- Make promises you can keep
Authenticity can lead your company to outstanding success. In your MSP marketing, being honest with yourself and your customer base can lead you towards positive momentum, which can bring your company to the next level.