Your IT marketing team needs to carefully consider how clients perceive the products or services you produce. Perception may not be everything, but it’s many things. Part of perception is user experience (UX). It can be difficult to manage UX, but if you do this right, it’s going to have a positive impact on operations.
Consultation and appraisal of operations from a marketing perspective can help you determine where present levels of UX are. Once you know where you are, you can determine what must be improved. From there, you can focus on seeing sales and clientele increase. Consider these benefits of effectively managed UX:
Reduction of Cost Involved in Acquiring New Clients
Good user experience promotes clientele to naturally refer your services to others in a position to use them. Referrals and reviews are more trusted by potential clients than even your best marketing materials. Of course, you’re going to sing your own praises as a business, but when someone else does it, that’s more compelling.
Accordingly, facilitating good UX is a powerful tool in helping you get better customers— just don’t neglect to encourage existing clients into referring you. Incentive programs can do a lot to help with that.
Expanded Conversion Rates
An IT marketing strategy that has UX locked down doesn’t just increase your acquisition of new clientele, but it also helps you up-sell existing clientele more effectively as well. Part of good UX provision will involve giving good advice in a relevant, regular way.
Accordingly, you’ll be trusted when you advise existing clients to upgrade. This is in addition to the natural clientele increase which derives from positive reviews and word-of-mouth referrals.
More Sales All-Around
When clients trust you, they buy more from you more regularly. UX builds trust. Additionally, if you can provide true value in a convenient way with a minimum of back-and-forth, that’s downright pleasant.
There are so many moving parts in business. When an operation can just trust you’ll get it right without having to micromanage you, they like that. UX will comprehensively expand sales in a way you might term as organic.
Better Positive PR
Good sales and positive IT experiences that lead to referrals are, by definition, good PR. Public relations is paramount to marketing success. All publicity is good publicity, but though PR publicizes your operation, this can scare the good clients off and send you the underhanded types. It’s a lot better to have good PR, obviously! UX yields good PR.
Better UX Leads to Better Sales
An IT marketing that incorporates UX principles should provide your business better, more positive PR, comprehensively increase sales, expand conversion rates, and reduce costs associated with acquiring new clientele. UX is integral not only to keep customers but also to acquire new ones.
