Most likely, you know about the importance of maintaining an online presence for your MSP company. You have a content marketing plan in place, interact on social media and take advantage of SEO tools.
But, did you know that Google search rankings are impacted by reviews of your business?
Since Google makes the rules when it comes to search engine ranking, Google reviews are the most important for building your online visibility. In fact, 95 percent of consumers research Google My Business for reviews before making a purchase, and 92 percent of B2B buyers read trusted reviews before buying.
According to Spiegel Research Center, you can boost your conversion rates by 270 percent by displaying business reviews. There’s no denying that Google reviews can increase brand awareness, which results in more sales.
What Google Reviews Can Do for Your ROI
The following benefits of Google reviews show you how important they are and how you can leverage them to make your MSP company more searchable online.
Understanding Google’s Priorities
To get an idea about how reviews boost your online visibility, you need to know how Google’s algorithm scrapes the entire internet to give your users blazing fast results.
Google looks for certain qualifications and ranks them for SEO. These are the SEO qualifications to focus on when you’re trying to increase your visibility with reviews and all your other content.
- Keyword usage
- Website speed
- Time users stay on site
- Number of inbound links
- Quality of links
- Relevant content
The reviews you collect are relevant to these SEO tools because they keep your content new and fresh. They also improve two of Google’s SEO ranking qualifications: keyword usage and the time spent on your website.
Reviews and Keyword Usage
When someone publishes a review of your company, most likely they’re using words associated with your products and services. Say you receive a positive review something like this, “I had a great experience with this MSP business. Their MSP management services helped get my business back on track. In my opinion, this is a top MSP business. You can trust them with your needs.”
As you can see, the review has strong keywords and phrases that help build your online reputation and trustworthiness.
Reviews and Time Visitors Spend on Website
Once you start building up reviews on your website, they keep your visitors engaged for a longer time. Your visitors go to your site to find out about your services and then the reviews grab their interest. By the time they leave your site, they’re experts on your products and services, customer experiences and your company culture.
Your visitors start by reading one review, then another, and another. Before you know it, they’ve been on your site for 20 minutes longer than they planned.
Leverage the Power of Online Reviews
As you can see, customer reviews have the potential to boost your MSP company’s brand’s credibility and trustworthiness. They drive website traffic, increase your online reputation and give you the feedback you need to make changes to keep your customers happy.