Whether your MSP business provides services sought by customers in education, the tech sector, law, or medicine, there is going to be a specific operational concentration defining your output. What makes the most sense is aiming for customers who have a lot of crossover with your primary tech provisions. In a word, you need to identify your “niche”.
Strategic Niche Identification Methods
There are best practices associated in the identification of varying niches, and they’re fairly straightforward. Regardless of your specialty, finding your market will effectively require some combination of the following strategies:
Determine Specialties Defining Your Business
First, what sort of work defines your MSP? Do you set up on-site server arrays? Do you help customers make the switch to the cloud? Do your services involve software, hardware, security, monitoring, or some combination of these things? Is there a core technological provision around which your MSP has been built? Answer these questions to help define what your specialty is. When you are fully assured here, then you’ll have a better idea of what sort of customers you can draw to your business.
Carefully Research Your Niche from the Angle of Providers and Customers
With your operational specialty firmly before you, now you’re better situated to determine just who your demographic will be. In your locality, there will be multiple intersecting demographics. Some are a good fit for your MSP business, some will be better served by other local MSPs with whom you can’t compete. Then there will be markets where you’ve got one or two direct competitors. In order to maximize your niche, you’ve got to find every area where what you do outshines your competition. This means determining your strengths as a tech provider, and how that can specifically meet the demand of your customers. Then you’ve got to lean into those strengths. So, do your homework on customers matching your niche carefully.
Co-Opt Social Media As A Means Of Determining Real-Time Ebb and Flow in Your Market
Trends come and go. Accordingly, social media is one of your best friends in helping determine who your market is, how pleased they are with the services you provide, the services of competitors, and industry standards. Different social media avenues will have different levels of effectiveness on different markets. Twitter will reach some clients, Facebook will reach others. Consultation can be key in helping you most efficiently utilize social media toward effective niche marketing.
Niche Identification and Sales Maximization
When your MSP business properly uses social media, carefully researches clientele, and makes operational decisions around a known specialty, there’s a much higher likelihood of successfully identifying ideal niches. Properly doing so will be key in maximizing ROI from marketing and expanding sustainable profitability in your area.