Businesses turn to MSP technology as an all-in-one solution for maintaining their network infrastructure. It allows a firm to concentrate on what it knows best and avoid the overhead costs of hiring its own IT department. Meanwhile, MSPs provide high-value services at cost savings. They manage network performance, keep it secure, and make sure that software is up-to-date. Here are some of the challenges that MSPs face due to the changing landscape of business technology and the trend toward businesses using self-services in the cloud:
Adoption of Cloud Services
The cloud attracts businesses that want better deals on running and experimenting with multiple applications. Software-as-a-Service (SaaS) applications have slowed down MSP business growth. No longer do businesses need MSPs to run a variety of office automation software for them, as SaaS solutions handle those needs. Modern cloud services do not require technical knowledge. Businesses trying to operate on tight budgets learn to manage these services themselves, but there are still wide opportunities for MSPs.
It’s possible for MSPs to provide customized cloud solutions. MSPs need to adapt to this changing environment to stay relevant. You will need to add value to what SaaS and other cloud services provide. An effective way to add value is by offering a customizable, standards-based Identity-as-a-Service (IDaaS) solution.
How IDaaS Allows MSPs to Add Value
IDaaS is a recent development in the world of cloud services. It facilitates end-user social identity, application-centric identity, and enterprise identity. The most compelling dimension of these services for MSPs is IDaaS due to these features:
- Directory service
- Browser-based authentication
- Authorization, integration and synchronization capabilities
- Single sign-on (SSO) to SaaS platforms
One of the key advantages to the SSO feature is that users and groups don’t have to be managed by IT specialists. The single sign-on capability improves the end-user experience and reduces help desk calls. It also helps cut down on security problems caused by having excessive usernames and passwords.
IDaaS offers several other opportunities for MSPs in the areas of demand, security and revenue. First of all, IDaaS has been surging in recent years as a cloud solution for businesses, heading for a $7 billion market by 2019. Effective identity management is the key to maintaining strong security. Offering IDaaS to businesses gives them a robust solution and makes cloud adoption more attractive. The way identity management adds value is that it provides user self-service functions, an improved end-user experience and cost savings. You can increase your revenue through these added-cost services:
- Multi-factor identification
- Automated identity provisioning
- Mobile device integration
Stronger Enterprise Relationships
MSP technology firms can further strengthen relationships with clients on identity management solutions by including hybrid cloud solutions. A partial on-premises infrastructure is appealing to many businesses that don’t want all their data in the cloud. But they may view certain cloud services such as IDaaS as essential to security and cutting operational costs. You can capitalize on this interest by offering to review the company’s existing identity systems and processes.
Other services you can offer include customization of identity management solutions, developing an identity strategy, and integrating local identity services and applications. The more you can provide customized solutions, the more you can promote the fact that you can help reduce unwanted vendor lock-in scenarios. Even though many businesses have flocked to big brand cloud hosting solutions like Microsoft Azure and Amazon Web Services, as an MSP you can provide expertise and a direct relationship. Here are more reasons why the MSP experience is superior:
- Meet government regulations and corporate governance policies
- More control over keeping confidential data private
- Less latency and better overall performance, especially for serving a large number of concurrent users
- Reduce complexity involving identity management for multiple departments, partners and customers
- MSPs can provide multi-factor authentication and integration with Active Directory
Even though businesses are learning how to use cloud services on their own, MSP technology vendors can still play an important role in guiding businesses to a more efficient cloud experience. By accommodating customizable workflows, you can add value that self-serving solutions cannot. Add IDaaS and other cloud services to your MSP bundling so that you can keep up with the rising interest in the cloud.