The average person uses LinkedIn for job searching. Some use the popular website for references; others attempt to network on LinkedIn. Marketing professionals are now using this popular platform to grow their businesses. Implement LinkedIn as a component of your marketing so you can connect with new clients, grow your network and build your brand that much easier. Here’s a quick look at the ways LinkedIn can help expand your MSP company:
Use LinkedIn to add to Your Prospect List
LinkedIn can empower you to form your own connections with clients, friends, industry partners, and others. These professionals will connect you to prospective clients and others in the industry. This is exactly what you need to expand your prospect database. The website even allows for advanced searches in which you can conduct a highly targeted search for specific people. In fact, the search can be conducted by region/city. You can filter the search results by a number of data points, such as company size, demographics, industry, position, etc.
Grow Your Network
LinkedIn can grow your network surprisingly easily. Everyone in your industry has, at least, a passing interest or a connection to LinkedIn. From prospects to current clients, partners in the industry and staff members, it seems like everyone is connected to LinkedIn. Interact with all of these groups, share content, and stay active on the platform to expand your network.
Boost Your Brand Visibility
Establish a LinkedIn network, enhance your brand visibility by remaining active, and your exposure will ultimately increase. Do your best to remain involved and results will manifest that much quicker. Expanding your online footprint can be as simple as sharing online content, connecting with clients, having online conversations and solving customer problems. So, go ahead and join groups related to your MSP company and industry. Position yourself as an expert in the field, and it will be that much easier to expand your brand.
It will also help to post engaging content on LinkedIn. People will respect your brand that much more if you provide a steady stream of online content that really does help clients solve problems.
Use LinkedIn for Outbound Recruiting
It is awfully challenging to identify the best talent and add them to your team. LinkedIn makes the recruiting challenge that much easier. Use the platform’s search tools to narrow down the field of candidates and find a true rainmaker.
Find out what your target audience is most interested in and the types of problems they need to be solved, and pay close attention to the language they use. Spend some time using LinkedIn, and your MSP company will find this tool helps you win market share and connect with all-star employees.