Learning How to Solidify Service Delivery Goals
Companies that do MSP marketing needs to prioritize, but this isn’t quite enough. You’ve got to learn to “trick” yourself into success. Your MSP’s goals are a lot like some kind of weight goal or dieting solution. You’re not going to hit the marks you’re aiming for unless you find some oblique way to get around yourself. It may involve cleaning out the fridge and only buying health foods. It may involve getting a gym membership in order to play water polo three times a week, or field hockey. You get the idea: you are going to have to take a proactive step in order to hit the goals you’ve set for yourself. But what’s more important than tricking yourself into hitting goals is actually setting goals.
Your MSP likely has many things it just generally intends to get done, but these items get shuffled to the back burner when more pressing issues develop. As a result, you basically leapfrog from one exceptionally pressing issue to another, and the main things you’d like to get done never do get completed— they just pile up in the sides. You may feel as though you’re the proverbial horse following behind the carrot.
But you may have noticed something in this last description: those items most critical to operation— somehow, they are continuously completed, aren’t they? Somehow, you’re able to get those done without fail. Why is that? What is the disconnect here? What aspect of those tasks makes them so much more “doable” than the other details which get continually shuffled off for years on end? In a word: motivation. You haven’t set goals.
But setting goals isn’t enough. You’ve got to further solidify those goals by attaching a date of completion to them. It’s rather like taxes. Your goal is to pay your taxes, but let’s face it: you’re going to push it off till the last minute, aren’t you? But you won’t— at least most people won’t— wait until after the last minute, because they understand there are tax penalties involved which can be rather egregious. See, there’s a certain sense of urgency involved.
With your MSP marketing solutions, if you’re able to get those little things done by the date you’ve set for them, you’ll have a more streamlined operation that is ultimately more marketable to potential clients. Setting a deadline is integral to this purpose.
When you’ve got a deadline, you’ve obliquely engendered a sort of dread into your subconscious mind, and thereby the subconscious of your tech professionals— if they’re any good, that is. Certainly, some tech people are practical prodigies when it comes to technology, but they’ve got the timing of a sleepy sloth. They get things done, but barely. However, if you’ve got company-wide deadlines for your MSP, you’re much more likely to transmit the urgency you feel as a manager to those facilitating solutions.
If you want to achieve your marketing goals, you’ve simply got to establish ironclad deadlines and stick by them; otherwise, you’ll be doomed to continually drop the ball except in the most crucial instances. However, if you’ve set a goal and emphasized the importance of completing all deadlines on time, or preferably before it, then you can additionally use this as a marketing tool for prospective clients. Because the truth is, most of the little things you need to get done won’t be for your MSP at all, they’ll be for clients in need of services. If you’ve established a practice of setting goals and hitting them due to firm deadlines, word will get around. In summation:
• Set goals
• Set deadlines
• Emphasize a sort of dread regarding missed deadlines
• Get into a habit of accomplishing goals, small and large
Of course, you can’t forget to properly prioritize, and you shouldn’t make your office a terror to work at. Employees who are satisfied with their work and do it voluntarily rather than as a consequence of terror will certainly be better at what they do. But you can’t lead with a slack hand, either. You must find the balance.
MSP marketing that can boast expedience and constancy in service delivery will be appealing to more clients, and solidify your reputation.