One of the critically acclaimed films of the 90’s can be an awesome source of inspiration for your MSP business. Shawshank Redemption is a tale about Andy Dufresne and how he dealt with the two consecutive life sentences at the Shawshank State Penitentiary for the murder of his wife and her lover in spite of his innocence. He endured hell in prison and he never lost sight of his goal – to be free.
Does your business have long-term and short-term goals? How persistent is your organization in attaining those goals? Andy differentiated himself from the other prisoners in Shawshank by being so keen on his goals. He also possessed the following things which are also essential in running an IT company.
“There are places in this world that aren’t made out of stone… there’s something inside… that they can’t get to, that they can’t touch. That’s yours… Hope.”
Serving two life sentences never robbed Andy of his hope. He refused to give in to the system and accept the hopelessness of his fate. Hope kept him going until his plan succeeded. Hope is also a valuable feeling to your IT business especially when you weather the storm. Different challenges and setbacks will come but when you hold on to hope, you will get through them.
Andy was relentless when he has his mind on to something he wants to achieve. It did not discourage him when his goals take a long time to achieve. To get the jail to begin a library, he got the government to cave after writing them letters every week for six years. He finally got a response with a check donation and began accumulating myriads of books. Is your company pursuing your goals with the same tenacity and determination as Andy? In the face of absence and the lack of response, he did not back down for he knew that they would eventually give in to his relentlessness. Your success will not come overnight, it will be the product of years of hard work and long sleepless nights. If your MSP business can apply this, you will be unstoppable.
Andy was a banker by profession and he used this skill to help a prison guard saved a hefty amount of cash. He started helping the other guards and developed a good reputation. Your skill in the industry is what will set you apart from your competition. This adds to a positive brand and attracts loyal clients who will help your organization through referrals.
“Get busy living or get busy dying”
Though Andy was in prison, he believed that he still had a choice on how he will live his life. He did not let Shawshank penitentiary define him. As a leader, you need to choose where you are taking your company. You need to shape the atmosphere with the vision you want your company to achieve. The destiny of your business is what you make it be.
In the face of all the problems he had to deal with, Andy never lost hope and he continued to live his life with a different perspective from the rest of the prisoners. His focus was always on his goal regardless of the situations he was in. Your positivity and consistent striving can take you to new heights irrespective of circumstance. Your tools are not as important as your willpower. You do not need all the money in the world; you need innovation, ingenuity, and to understand who would benefit from your actions. You need to believe that you and your team have what it takes to accomplish the goals of your MSP business.