In today’s technology age, there’s no easier way for potential customers to find and assess businesses than over the internet. Your business website can make or break your online marketing strategy. Unfortunately, many small businesses overlook the importance of the structure and composition of their websites. There are many easily fixable facets of your MSP company website that could radically improve your online reach.
Provide Relevant Content
Your potential customers visit your website for a reason. They want to quickly gauge what your products and services are, find out why they should pick you, and learn more about how to contact you. Any feature or content that doesn’t serve these purposes could very well be hindering potential business. Here are some specific examples:
- If the content on your site is all about you, perhaps it could be unappealing to the customer. While buyers do need to know more about your MSP company, they are more interested in what you can do for them.
- Typos, poorly written content, and lack of SEO can make your site difficult to read or difficult to find through search engines. It doesn’t take much to discourage an internet user, so if quality is not engrained in your content, this could be costing you.
- The website is an opportunity to sell your business to potential customers. Be sure to include information about the value you can add to them. One of the best ways to do this is by including information on past projects and customer testimonials. When your previous customers leave you great views and can vouch for your services, this can absolutely win you over even more customers.
Make It User-Friendly
There are endless features and display options that you could use on your site, but the main goal should always be quality over quantity. A user-friendly site is a priceless gem. Too many menus, too much information, and other factors that make a website overstimulating should be kept to the minimal. It should be easy for the website visitor to navigate across the different pages to find the information they need.
One of the most vital pieces of information that users need is contact information. All other efforts on the site are in vain if you do not provide clear and current contact details. Telephone numbers and email addresses that are provided must be in use.
As you have seen, less is sometimes more when it comes to a business website. Focus on being purposeful with each element you choose to include or exclude on your site. Making some of the suggested tweaks to your MSP company website could be just what your business needs to reach and maintain a wider customer base.