If your MSP business is trying to be the most effective in terms of marketing outreach, you’ll have to be experimental. On occasion, such experimentation is going to lead to Google leveling penalties against you. This is because too much information exists for individual management. Algorithms are instead designated for such tasks.
Algorithms can’t think critically and will often mete out restrictions or penalties that aren’t legitimate or are unnecessary. There’s not much you can do about it when it happens, unless you’ve got enough money to bark up the shirt of Google leadership. Otherwise, your only real choice will be how you handle the fallout after the fact. That said, there are different kinds of penalties out there. Some are discretionary. You’ve got to be smart to avoid these kinds of things.
Disavow Bad Links
If you see you’ve been penalized one way or another, your first step will be using available analytics tools to determine the kind of penalty you’ve sustained and what caused the penalty. Sometimes, links don’t work. Sometimes, something is accidentally keyword-rich without any intention of spamming or SEO exploitation. Your MSP business needs to recognize causes of penalty and correct them if possible. If you’ve been cut off for having bad links, collect them into a “disavow” list and send that to Google to show your good faith.
Your last step will be continual monitoring to ensure that whatever reduced your online visibility does not do it again. Also, this can help you determine whether or not you’re getting favorable treatment from Google or if they’re sidelining you. Google is a company which has its own interests, and acts in those interests. Sometimes, they align with yours. Sometimes, they don’t. Unfortunately, Google represents a prime digital mover and a shaker, so you want to be careful to stay on their good side.
Your MSP business must have good search engine presence. Avoid bad practices and fix anything search engines penalize for.