IT marketing today is both simpler and more complex than the digital marketing efforts of yesteryear. Today, you can reach more people more effectively with less expense, but the factor you must chiefly contend with is time. With content, you’ve got to continuously build up momentum. It’s the snowball effect— you’ve already got the mental picture. The snowball that starts small eventually becomes massive and will only be stopped by a reduction of curvature in the hillside or a substantial obstacle.
Until you get the ball rolling, though, you’ve got to push it. It takes a certain level of mass and curve such that the energy of the forward-moving object is retained and expanded. Your online marketing solutions are just the same. You can’t give up before the ball’s rolling! However, there are a lot of mistakes you can make. The following are four myths that commonly define online marketing efforts, but you should avoid them:
• One blog results in customers
• Hashtag everything
• Social media is without a soul and easy
• You don’t need a blog with social media
One Blog Results in Customers
This simply isn’t true. Are you going to pick up a handful of snow, roll it like a bowling ball and see some boulder of white like Raiders of the Lost Ark go barreling down the mountainside? No. One blog is comparable. You need to continuously produce blog posts. Try and get 40 out a month— that’s 480 a year. Each of those blog posts should be a minimum of 500 words. By the end of the year, you’ll have 240,000 words out on the Internet that are specifically pertaining to your business. Within two years, you will have more information about your business than that of the Lord of the Rings trilogy. That kind of IT marketing will bring in new clients.
Hashtag Everything
It may seem like a good idea to have hashtags everywhere, but the truth is #if #you #hashtag #every #word #in #a #sentence— that gets annoying! People aren’t going to read it. Didn’t you just start scanning that sentence without reading when you saw the hashtags? Too many hashtags become static. You need to just choose one or two that most cohesively describe your business’ provisions.
Social Media is Without a Soul and Easy
Maybe the collective output of humanity is soulless— that’s arguable, but it doesn’t make exploitation of this soulless mental beast any easier. You’ve got to build up a following and faithfully cater to that following. You need to continuously remind your fans about who you are and what you do. This takes time and it takes effort.
You Don’t Need a Blog with Social Media
This also isn’t true. You’re going to need both in reality. Concerted blog posts and concerted social media posts must be continuously circulated. You can have some crossover, but you really need to maintain both for maximum effect.
Effective Online Marketing Solutions
