MSP marketing is the same as other outreach techniques for different businesses in this sense: the better your first impression, the greater the likelihood you’ll convert clients. You can’t redo a first impression. Ideally, that of your MSP should be sleek, effective, and professional.
Tips in Making a Good First Impression
There are statistics you can bring to the table as a means of heightening your ability to make a good first impression. SEO groups specializing in solutions that help MSPs increase marketing effectiveness are likely going to advise tactics like these:
- Do your homework on clients to find what resonates with them
- Calibrate web pages to impress in 3 seconds— 2.6 seconds is a target to hit
- Know what users spend time on and structure content accordingly
Do Your Homework on Clients to Find What Resonates with Them
MSP marketing needs to be built around clients. What do they need, what do they want, why do they look at your materials, and what draws their attention? Get this information by doing research into clients specifically, and how they interact with your page.
Calibrate Web Pages to Impress in 3 Seconds— 2.6 Seconds is a Target to Hit
The first impression people have of your page is going to hit their conscious mind in under three seconds. If you want to have the best impact, you want to structure your site to hit this target.
Know What Users Spend Time on and Structure Content Accordingly
Logos usually get about 6.48 seconds, main navigation menus get 6.44 seconds, search boxes get 6 seconds, the primary image of a site gets 5.94 seconds, written content gets 5.59 seconds, and the bottom of a site gets 5.25 seconds.
Altogether, that’s right around 30 seconds of attention you have to work with— you can look up more information on how people divide up their time on varying websites here. The point is, first-impressions have a lot to do with design, and you can strategically optimize as a result.
Making the Initial Impact You Intend to
MSP marketing will be more effective if it’s optimized around research into clients, refined to relate to how users spend time on your page, and calibrated to make a real impression within three seconds.