Managed services marketing will require emails be sent out in appropriate frequencies. You don’t want to bombard the inboxes of your clients, but you also don’t want to under-represent your MSP such that you’re forgotten. Following are a few ideas to help you figure out what email outreach strategy represents the best tactic for your MSP:
Sign Up to Competitor Email Campaigns to Learn Their Methods
Be like the fox in your managed services marketing strategy. Have some of your marketers sign up for email outreach of competitors to see what kind they send, to whom, and at what frequency. This is especially valuable if you choose competitors with whom your service provisions share alignment.
Take Into Account Your MSP’s Specific Service Provisions
Not every MSP is equal, even if you compete for the same clients in the same local market. Both you and competitors have that which makes you stronger and weaker to prospects considering your service solutions.
You need to know which specific aspects of operations are scalable, and what weaknesses you need to counterbalance for. From this information, design unique value propositions which position what you do into a place of objective prominence owing to its specificity.
Carefully Design All Emails with a Definite Purpose
No email should be vague, no email should be too loud. Each email should have a clear, specific purpose. With email marketing, many times the same email will be put into a template and only salutation details changed. But sometimes, you can draft emails individually without experiencing loss of ROI; it will depend on your present situation. Regardless, purpose-driven emails are more likely to resonate with target prospects.
Increased Email Marketing Sustainability
In your managed services marketing, you should incorporate carefully designed emails, draft content around specific services rendered, and determine proper frequency of distribution using available data. Such tactics will help make your email marketing more sustainable.