The faster you can respond, the more it appears your MSP has everything together and is a reliable provider of tech services. IT sales leads do have a shelf-life. If you contact a lead acquired at last year’s convention, don’t be surprised if they do not find your services compelling enough to convert to. Following are several means by which you can expedite lead response, increasing conversion:
- Track response times in a database or something similar
- Design automated lead notification calls
- Ensure leads are automatically distributed to sellers
Track Response Times in a Database or Something Similar
IT sales leads can be numerous. For10 conversions, you might have a thousand leads. If each of those takes only a minute to process, that’s 16 hours and 40 minutes. It can be complicated to organize that information manually. A better solution is designing a database which automatically tracks leads and immediately puts a time stamp on them as soon as they’ve been entered in.
Design Automated Lead Notification Calls
There are automated bots which can be used to call remote marketing personnel the moment a new lead is entered into the system. At a convention, you may get a high number of leads; but generally, there may be a slow trickle. If you’ve got an automated system, a computerized voice can notify sellers of the lead and give them the option to make a call immediately.
Ensure Leads Are Automatically Distributed to Sellers
Especially if you’re diligent to collect as many leads as possible and as quickly as possible, you’re going to need to properly divvy them up among sellers. Sure, you may have a top leads section where sellers of repute are sent hot leads; but generally, an automated system can really save you time and increase conversion rates.
Better Conversions with Swifter Response
Make sure your IT sales leads are swiftly contacted. Expedite lead contact protocols, and you’ll definitely see some operational improvement.