An MSP business that establishes itself with lead magnets is more likely to see increased clientele. A lead magnet is a piece of information designed to draw potential clients in such a way that they’re willing to give you contact information in order to ingest the information you provide. Several common types of lead magnets include:
- Reports that demonstrate “How To”/do “X”
- Guides that take clients through a step-by-step process
- Tricks and tips on certain operational areas
- Question and answer sessions
- Common issues
- Statistically thick case studies
- Real interviews with useful data
- Maps, graphs, charts, and other visually appealing data/related media
- Videos, Webinars, Live And Otherwise
What Your Lead Magnets Should Do
There are two primary things that a lead magnet should do. First, it should present a problem. Second, it should solve it. That seems pretty simple and straightforward, but there’s a little more to it than that. For example, you want to get the contact information of prospective leads well before you solve their problems. Of course, this is easier said than done. The best way to do it in terms of lead magnets is what’s called a content gate. Basically, in order to see the solutions that your media is deigning to provide, a reader must provide their email information via text box or something of the kind. You can use emails, phone numbers, or social media profile information–whatever is most effective at generating leads for your company. An MSP business employing a content gate must produce the kind of content people are willing to dole out personal information to read. If you don’t have that kind of content, you’re just going to drive prospective leads away.
In order for your content to be engaging, you first want to start with a stimulating, engaging title. For example, your title might be something like: “Save $100k In Less Than 12 Months”.
You would follow that with a one or two paragraph blurb that gives a taste of the method your MSP is using to save clients money. You’re giving them a preview as it were. For example, pertaining to the title above, your lead might be describing BYOD and why this kind of operational infrastructure makes a lot of sense. You may have a two or three sentence summary of a case study showing how a business was saved to back up the claim inherent to your white paper’s title. Then, to read exactly how this is done, an email address must be entered. Voila! you’ve just attained a lead who is definitely interested in your MSP services.
Where To Affix Lead Generation Magnets
You’re going to be strategic in your placement of lead generation magnets. For example, Thanksgiving is coming very soon. A lot of businesses will see increased stress around Black Friday and burgeoning Cyber Monday which follows. You could provide a white paper detailing ways in which costs can be curtailed during sales rushes or how to beef up security as necessary during such times. When there’s a lot of traffic, the digital weather conditions are prime for hackers. It’s easier to get away with something if everyone’s just too busy to watch you.
This is a time when it would make sense to deploy a specifically designed lead generation magnet. Some specific areas to do on the web include:
- Trade Shows
- Press Releases
- Cold Calls
- Website Landing Pages
- Digital And Print Advertisement
- Email And “Snail” Mail
- Radio And Television
Getting Your Magnets Properly Calibrated
Your MSP business needs some means of attaining new leads. Using strategic solutions like lead generation magnets can help increase your lead base if properly approached. Statistically, marketing is a very difficult game; but if you give yourself every possible advantage, you’re definitely going to increase your ability to rope in potential clients. It may take time, but this method has high success levels.