Your MSP company will be more effective if you have realistic goals and a commitment to achieve them. However, going this route is something which will be easier said than done. Anything worth doing is worth doing well, and anything worth doing well is likely going to be somewhat difficult. When you’re scrumming to establish goals for your MSP, you need to think out all the angles you can. If you don’t have goals, you’re likely to see the abilities of your MSP decline, as well as its clientele. Technology cannot exist in a vacuum, as exterior technology is always expanding. Can you plug an eight-track into any kind of modern technological media? No. You need to have goals for your business for progressive development. With that in mind, following are several tactics to help you do this:
- Establish regular meeting times
- Commit goals to paper
- The “if, then” approach
- Establish a range
Establish Regular Meeting Times
Your MSP company needs to meet up as a group at regular intervals. You’ll likely have multiple teams in multiple areas of operation, from marketing to engineering and customer service. You should all meet together monthly, weekly, or even daily if that’s realistically manageable. During these times, you should exchange information, establish new goals, and write them down.
Commit Goals to Paper
It’s important that you commit goals to paper because this makes them easier to reference, share, and reconfirm. It’s easy to improperly remember a goal. When it’s written down and circulated, and such circulation becomes a practice that’s part and parcel to regular operations, then such a goal becomes more tangible in a sense. Always write your goals down.
The “If, Then” Approach
Once you’ve met with teams and established goals for the week, month, or year, your next step will be to establish a time that results are due. Ensure you’ve established realistic goals, of course. But also ensure that you put the pressure on a tad bit; this helps motivate. If you shoot for a goal that’s more close than you need it to be, you’ve got greater flexibility in the market. For example, If you need innovation X by April 8th, work with your teams so that the “due date” on results is March 31st. It’s the same principle as erring on the side of caution or rounding up after each expense so you’ve got a hidden surplus.
Establish a Range
You need to have a range, rather than a set number, that characterizes most goals. Don’t say team A in marketing needs to have factor X increased by a margin of 10% by next Friday, give them a range of 7-13%. Make the low number on the range one or two percentage points higher than your minimum progression threshold, and make the high number a few points greater than your best expectations. You’re really shooting for the middle number, but a low or high range still represents advantage when you structure expectations in this way.
Achieving Your Goals
You are more likely to see your MSP company goals met if you establish a range, regular if-then scenarios for results, write everything down, and regularly meet with your teams. Stay on track, achieve your goals!