An MSP business needs to build solid relationships with clientele. Long-term customers are generally going to serve your needs better than those who only stick around for the minimum contracted service term. Five clients at a one-year minimum term of service provide less profit than one client who stays with you six years–– provided all clients in this hypothetical example purchased service at the same rate.
In order to have strong relationships with clients, you’ll have to win their trust. This will require direct action and strategy. You might take surveys of existing clientele and those who leave. Why did they go? What could you have done different? Getting started can be a bit difficult. Following are a few best practices worth considering:
Assist Clients Toward Success–– It’s a Win-Win
When your MSP business can help clients toward their preferred outcomes, they become more successful. When they’re more successful, you’re more successful. The success of clients helps your MSP become more stable. Find ways of understanding where clients are coming from, what their core needs are, and how you can be of greatest value to them.
Build a True Relationship with Clients in Which You Invest
Building a relationship with clientele will require you to check in on them regularly. Your duties don’t end when a prospect converts to your MSP’s provisions. In fact, that’s the true beginning. As an MSP, once you’ve wooed your client, now you’ve got to keep the romance.
Focus on People and always be Available When They Need You
High levels of availability are key. You want to be there whenever clients need you. Understand the rhythms of client tech use, when they’ll need you most, and how best you can support them.
Establishing Solid Relationships with Clients
Your MSP business will build more effective, long-term relationships by focusing on clientele, investing in true relationships, and doing all you can to assist clientele toward success. When they do well, you do well. Build a relationship with them and you can initiate this upward spiral of positivity.
