Put Yourself in Your Customer’s Shoes
Your MSP company will be hampered if your only means of operation involves an internalized perspective. You need to get inside the mind of prospective customers, determine what they’re looking for, how they perceive you, and operational issues.
The following are three questions worth asking as you go about optimizing your perception:
- How do mobile users feel about your home site?
- How well does your primary website load?
- Are blog headlines honest?
How Do Mobile Users Feel About Your Home Site?
Mobile web use is growing to dominate the market. As a matter of fact, it surpassed desktop usage in 2016. Your website needs to boot well and be easily navigable on laptops and desktops, certainly; but now it’s more important for your site to be accessible via smartphone and table. You’ll need touchscreen parameters, and you’ll need condensation of varying processes for smooth operation and easy navigation. Optimize as necessary.
How Well Does Your Primary Website Load?
Ensure you keep a close eye on loading times of your website. Nobody likes to be kept waiting. It may be, through a tongue-in-cheek kind of logic, a cardinal sin in modern business. If your site doesn’t load well, find out why and fix it. You may have to cut down on certain graphics, etc.
Are Blog Headlines Honest?
Clickbait is pernicious and annoying. If your MSP company is utilizing click-bait strategies to rope readers into perusing your content, you may be working against yourself. A better plan is ensuring headlines are representative of the content they summarize. Look at your current naming policy in this regard and ensure that any content you have hasn’t been engineered under any clickbait-type auspices.
Your MSP company will deal with clients who are similar to yourself in terms of interests and expectation. Additionally, it will deal with diverse clients. In order to best serve either extreme, you want to have an MSP interface that you yourself find agreeable. You must additionally strive to optimize, though.