Every MSP business needs a web page that properly communicates its value to potential clients, as well as that which makes it stand out from competitors. Following are several strategic aspects of your home page that are worth taking into account:
Clearly Presenting a Proposition of Value
You need to succinctly and clearly demonstrate to potential clients just how your MSP business stands to save them money. There are a few different ways to accomplish this. They could cut costs directly in an infrastructural way, increase productivity and competitiveness, simplify operations, and provide better marketing solutions. Whatever you can do in terms of providing value to your clients, you should have front-and-center on your homepage.
Easy-to-Find Social Media Links
Social media is a substantial portion of today’s marketing environment. Twitter, Facebook, Gab, Minds, LinkedIn, Instagram, Snapchat— the list goes on. There are quite a few platforms where you can make a splash and get organically visible through shared content. Ensure your homepage has social media links immediately apparent.
Straightforward Navigable Design
Your page needs to be easily navigable. It can’t be complicated. Well, it can, but that’s going to confuse potential clients and may reduce your sales conversions. Even existing clients can become annoyed with a poorly designed homepage. It can be very frustrating to spend ten minutes going down rabbit holes for something that should take seconds, which is why it’s important to have a responsive, easy-to-navigate website design.
Easily Identifiable Contact Information
This section will likely include your social media links as well. You want to have your address, your phone number, and your email immediately visible.
Highlights from Your Blog
One way you can help your existing and potential clients navigate your site is to give them prompts about what they should examine. Blog highlights are a great way to facilitate as much and can help your clients more expediently find the information they need.
Section for Online Reviews
According to an online study, roughly 80% of customers trust online reviews. Of course, the reviews must be demonstrably authentic. If you’ve got good reviews, post them on your homepage. If you don’t, contact clients who have appreciated your services with a review you’ve written yourself, then get their permission to post it in their name. This saves them the trouble and you can control what potential clients read, while ensuring authenticity at the same time by attributing the review to your satisfied clients.
Incorporating Video Where Possible
Video can be a difficult proposition, but people these days are very visual, and you may be able to secure a conversion simply through a well-designed piece of visual advertisement. Placed in a proper spot, and addressing the preponderance of your target market, this can be quite effective.
Images that are Both Original and of Excellent Quality
When images are original, then those who search for them will find your site. Additionally, if they look good and are interesting, that itself can draw potential clients in. Also, something original and attention-grabbing is generally good for your page. A professional veneer is communicated.
Clear Presentation of Features, Products, and Services
Your clients need to know what you do and how you do it. This is a foremost concern, and likely the information they’re immediately seeking as they access your site. Ensure you’ve got such information readily available. A drop-down menu can be ideal here.
Your MSP business has an uphill climb ahead of it, but if you’re attentive to details like the quality of your homepage, you’ll better enable yourself for success. Check your homepage as it is now and consider some of the suggestions listed here. You may find that a few slight upgrades can totally revitalize how potential clients perceive you, possibly initiating a conversion.