When you’ve got an MSP marketing prospect on the line who is interested in buying, they’re going to give off signals directly and subconsciously much like a young lady who is interested in a young man. She’ll probably talk about things she’s interested in if she likes him. She might compliment him. She might ask questions about where he intends to be in a few years. These are signs of interest. It’s the same with prospective clients. If they are interested in your products or services, they’re going to ask directed questions. Several questions worth considering, as well as other indicators, will briefly be explored here:
- Knowledge Of needs indicates intent
- Customers looking to buy seek data
- Look for essential interested questions
Knowledge of Needs Indicates Intent
When it comes to your MSP marketing, you need to train your team members to watch out for informed prospects. If they’ve taken the time to learn more than traditional prospects, they’re likely very near making a purchase. Play your cards right, and you could “win the pot”, attaining a conversion.
Customers Looking to Buy Seek Data
Additionally, those who are looking to purchase will definitely try and get information out of you. They’ll ask a lot of questions, seeking to build a mental picture of the products and services you provide.
Look for Essential Interested Questions
Here are two primary questions that indicate buyer readiness: “How much do your services cost?” and “How can I pay?”. At that point, your marketing team needs to be careful. The “date” has been made, the prospective client you’ve been “courting” wants to sign on with you. Get them processed, and once that happens, ensure you don’t forget them amidst other clients.
An MSP marketing team that understands what to look for in terms of interested buyers is more likely to convert them. But if your marketing team doesn’t know what an interested buyer looks like, they may turn them off incidentally. Learn the signs and make more conversions.