Branding is a powerful force in IT marketing. It sets you apart from the crowd and can influence your prospects to call you instead of a competitor. For this reason, it’s important to communicate your brand not just to your target audience but also to your employees.
Be clear about letting your employees know your company vision and values. If you want your employees to share your MSP business stories, they have to understand your brand message.
So, how do you create an internal branding campaign that reflects your core attributes and involves your employees?
Benefits of Employee Branding
Employee branding gives your IT marketing team a competitive advantage. When your employees align with your MSP company brand, they consistently deliver a positive brand image to your customers, which results in the following benefits:
- Sustainable competitive advantage
- Increased customer satisfaction
- Strengthens the company reputation
- Extends your reach
- Builds brand loyalty
- Creates trust
These benefits can have a huge impact on success in the MSP industry. Employee branding is a strategic marketing factor in selling your products and services.
How to Motivate Employees to Share Your Stories
When it comes to engaging employees in your next marketing campaign, communication is the key. You have to communicate your vision, enthusiasm and the positive nature of your company culture.
Make sure you let them know your objectives. Also, ask for input. This collaboration builds trust. The relationship you have with your employees is the most important part of the employee experience. It’s what turns your employees into major contributors of your brand.
Every aspect of how you interact with your staff is important. Remember, your employees are the ones who communicate the values of your business beyond the workplace.
In today’s social media boom, people interact quickly and effectively. If you consider your employees’ needs and goals, helping them nurture their personal brand, they’ll help you build yours.
Guide Your Employees’ Sharing
Set up guidelines for your employees to use when sharing your brand stories on social media. Decide what stories and updates you want to share. Also, make sure your employees share with your target audience. There’s not much point in sharing with people who aren’t interested in your services.
These steps can help you set up sharing guidelines for your employees:
- Be clear that sharing is voluntary. You don’t want them to feel obligated to share.
- Suggest relevant content you’d like to share and always have a steady supply ready.
- Share your content management calendar so they know when you’d like certain stories posted.
- Provide social media training so everyone understands how to share on social media platforms.
Once you and your employees are on the same page with the sharing guidelines, ensure that the process is simple. Minimize the steps it takes to post and send ready-made messages right to their smartphones. This makes it easy for them to just copy and paste into their social media channels.
Build Your Brand with Employee Sharing
If you communicate your values and offer a positive workplace experience, your employees will be happy to share your brand. The overwhelming IT marketing benefits of employee branding can keep you ahead of the competition and increase customer loyalty. Get started on your employee branding campaign today!