Your MSP business is going to come against issues of low emotional intelligence. Engineers are not known for their people skills! Well, take heart, there are ways to yet maximize outreach.
Encouraging positive emotional intelligence and its development is fundamental to sales and can help you develop content outreach that is more effective and expand successful interactions with prospective clientele. Following are several tips to help you expedite this process:
- Evaluate emotional intelligence in your company
- Restructure operations as appropriate
- Encourage emotional development
Evaluate Emotional Intelligence in Your Company
Your MSP business needs to roll up its sleeves and conduct internal evaluations of employees as regards emotional intelligence. You can’t restrict yourself, as a company owner, from this evaluation. Get everybody in the company evaluated and ensure that you have fit them to the right positions.
You’ll have surprises. Some people will have exceptionally high emotional quotient (EQ) and you never realized it. Some people in the public eye never should have been. Conducting EQ examinations as you onboard employees can be key in ensuring you always have the right people in the right place.
An excellent writer in terms of marketing may be better suited to designing content than dealing with clients. Conversely, someone in content production may be better suited for closing clients. EQ helps you facilitate balance here.
Restructure Operations as Appropriate
Once you’ve conducted evaluations, restructuring operations will be a process that takes time and requires strategy. Understand that emotionally, some may react negatively to the evaluation. So, be careful and strategic as you augment operations.
Encourage Emotional Development
EQ encouragement often optimizes your company overall. Make EQ facilitation training part of your mission. This may or may not be right for your business, but you could find some with low EQ are only in that position because they’ve missed some simple, core element of development which you can supplement.
An MSP business that understands emotional realities will more effectively communicate with clientele, yielding increased conversions. Evaluate employees and optimize as necessary.