Email marketing is underrated as most people assume emails are ignored. The truth is, if you master email marketing, your sales will increase in due time. Let’s take a look at the importance of using email for your managed services marketing.
Sidestep “Spam” Words in Emails
If your email marketing message is laden with spam words, people will tune out the message. Furthermore, the spam filter in email systems might identify the message as spam, flag it and prevent it from being read. Phrases including “discount”, “free” and “cash” are likely to trigger the spam filter.
The Email Should Interest the Recipient
It is imperative all the time you invest in your email strategy pays off with actual views. The message must hit home with the target audience. Personalise the subject line, including the greeting, to make the email feel that much more unique to each recipient.
Consider an Email Marketing Service
Email marketing will prove easier if you use a respected email service provider, also known as an ESP. ESPs are companies that manage mailing lists, transmit mail and even track responses. All of this activity is performed in compliance with the Sender Policy Framework, which is basically a system ISPs use for email validation. So, don’t fall into the trap of using Outlook as doing so has the potential to create issues with the ISP.
Sweat the Small Stuff of Your Email Content
The information you present in your emails matters a great deal. Do not rely on HTML messages with an elevated ratio of images to words. If there are too many images compared to words, the spam filter might be triggered. Furthermore, the email design matters a great deal. Do not use an overly-formal email design when marketing to everyday customers, as opposed to those who are business executives. Above all, never use a template to build your website as it will create the impression your managed services marketing efforts are outdated and uninspired.
Send Emails with Regularity
Do not leave your audience hanging. Keep them in the loop by sending an email message at least once per month. Test out different email frequencies to determine which proves the most effective for your business and target clients.
Consider the Quality of Your Email List
If your mailing list is not high-quality, it won’t generate the intended results. Update your mailing list from time to time to ensure the email addresses are accurate. Just be sure to keep in mind the unsolicited transmission of marketing emails is illegal unless the recipient has provided consent to receive them.
When in Doubt, Follow Up
If it seems as though your managed services marketing is not working, consider the potential for errors to prevent email transmission and perform the appropriate review. It is possible you have the wrong email address listed. It is also possible the link(s) within your email are not functioning properly. If all else fails, consider offering email subscribers something of value. Even a friendly general customer service inquiry, a raffle or another form of positive reinforcement will make customers think that much more of your business.