MSP services are often presented in a bundled package. That is to say: a certain recurring cost includes multiple diverse provisions. There are a lot of advantages to this, like negotiation. If you’ve got bundled packages, and a-la-carte services, you can encourage more effective service provision for you and clients.
You can charge a single cost for a single service or offer a discount when it’s bundled with other related services. Clients like to pick how they acquire IT, and you can help them feel empowered through bundling while simultaneously helping them avoid undermining themselves through neglecting to add certain necessary technological solutions, like security. Several ways to make your bundles the most effective include:
- Use statistics to identify bundles
- Provide value in price expansion
- Justify what you’re charging
Use Statistics to Identify Bundles
Your MSP services shouldn’t be haphazardly bundled; you want to look at the cost of service provision to you and the regular purchases of clients as opposed to the actual needs which result from the use of tech over time.
Provide Value in Price Expansion
Hypothetically, self-publishers will often sell 100 printings for $1k, 500 for $4k, or 1000 for $7k. With each increasing tier, the price goes down as the publisher’s profit margin increases. So, when you’re bundling, you can reduce what you charge on certain products and services, which actually provides increased value for the client, incentivizing purchase of larger bundles.
Justify What You’re Charging
Ensure you justify the difference in cost between individualized and bundled packages. Justify this not only in terms of your own needs as an MSP, but in terms of what clients will need. Bundles statistically designed with regular customer needs in mind can strike the perfect balance.
MSP services including strategically justified, value-rich bundling actually market itself simply through existence. Bundling naturally encourages prospects to weigh the costs of services. Collaterally, discussions which result give you natural opportunity to help show how you can save them money while providing value.