When writing brand-related content for your MSP business website, blog or social media platforms, it’s important to create copy that increases your website’s performance. Avoiding content and web design mistakes can help your website perform better.
Give Your Audience What They Want
Visitors to your website are looking for specific information about what they need. If they don’t find it within a few seconds, they’ll move on to greener pastures. When writing your content, think about why your prospects visit your website, and what they do when they get there. Make sure your content is easy to read, your webpages are simple to navigate and options for commenting or asking questions are readily available.
Remember Your Call-To-Action
If you want your visitors to take a specific action, the best way to do that is to ask them. Always add a call-to-action to your MSP business website to increase your leads and sales. These CTAs can be opt-in forms for newsletters, appointment scheduling, free downloads or request form for more information.
Design Mobile-Friendly Web Pages
Most people search and interact via their smartphones, tablets, and other mobile devices. If your website isn’t responsive to people that visit on their devices, then they’ll get frustrated and leave your page. Making your site responsive might cost a little more than a fixed-size website, but it is worth it to hold your visitor’s interest.
Create Updated Engaging Content
The last thing you want your visitors to see on your landing pages is boring, stale content overstuffed with keywords. Your web copy has to be engaging, fresh, relevant and concise. Keeping your text short and engaging makes it memorable and easy to read. Use long-tailed keywords sparingly so your content doesn’t come off as spammy. To attract return visitors, keep your site updated with fresh content. Updated and relevant content also improves your search ranking.
Include Customer Testimonials
Don’t forget about your satisfied customers. Include testimonials from your loyal customers. Your visitors want to see how you can help them. If they see testimonials from your current customers, it builds trust in your brand. Positive testimonials go a long way toward obtaining quality leads and new customers.
Leave Your Website Design to the Professionals
It’s tempting to try creating a DIY website, but your site is often the first contact your audience has with your business. You want to leave a good impression and appear as an expert in the MSP industry. If you want a fully functional website with a professional, attractive design, let the experts do it for you. Your website is a big deal, so you want an authoritative, cutting-edge website that builds your brand value.
If you’re aware of the do’s and don’ts of creating website content for your MSP business website, you’ll attract more visitors. Your audience knows what they want, and if you give it to them, they’ll stay and interact on your site.