It is likely that your MSP company has catered to small and medium-sized businesses. It is a good market to be in and provides a niche service for companies that are not looking to have in-house IT services. However, times are changing and this opens up a new market that you should be capitalizing on. The home network and IT services is a fast-growing place to get your MSP business into.
Why Home IT Services Now
The way people work is changing. These changes are bringing employees who work from home and freelancers who call their home their office. This opens up a huge market of people searching for at-home IT services. They aren’t going to be looking to bring IT services to their businesses, as the overhead is just too great.
The networks and programs they use often pose a risk to their clients. They are regularly the weak point into otherwise secure business networks. For the safety of their clients, many at-home workers are looking to enhance the security and reliability of their networks.
What Services to Provide for Home IT Services
For most home networks, the concern is for security. There is almost no security in place for most home networks. As an MSP, you are able to provide clients the comfort of more security within their network. To do this, clients are looking for services that keep their devices up to date, install and manage antivirus software, and install and manage firewalls. For many people, these are factors of security that go beyond the average knowledge of home network users.
From security, home network users are also anxious to protect their privacy. Terms like TOR and VPN are interesting, but confusing for most people. They are looking for service providers to take the uncertainty out of privacy for them.
There is also a large opportunity for MSPs to provide backup services to home networks. As data storage grows, so does the need to effectively have backup data plans. People rely on data to store many different personal memorabilia including photos, documents, movies, and audio files. By introducing data redundancy to home networks, you can provide comfort to your clients that their data is safe.
For most cases, these are going to be small clients. It isn’t the same environment as a company of 15 to 100 employees. If your MSP company is looking to break into this market, you are must have services that are scalable down to such small scales. Finding workflows that include multiple clients is one of the ways that MSPs are dealing with the small scale of home IT services.
A Growing Market
With the constant rise in the number of Internet-connected devices, this market is going to expand. The more connections available, the more potential for malware, spyware, and ransomware to infect home networks. These are risks that are becoming more well-known in society. Most people know of someone who has been a victim of some type of network attack. As it becomes more widespread, people who are looking to secure their network is going to grow. In addition, the technology is getting more complex, and the requirement for specific knowledge to protect even small home networks is going to increase.
With the growing number of home networks, the increase in their complexity, and the push to be more secure, your MSP company has a huge market to access. This market is currently untapped by most MSPs and is constantly growing. With the right plan and service offerings, the home network is a market that can spark great growth in an MSP.