Even the Beatles Needed HELP!
MSP business arrangements that don’t get help every now and then are going to implode, pure and simple. No MSP exists in a vacuum, and that’s the case from inception to expansion and beyond. Did you invent the technology defining your MSP from the start? Likely, you didn’t. And even Bill Gates and Steve Jobs based their technologies on that which existed beforehand. So, what makes your MSP greater than them? The word “HELP” may be four letters, but it’s not a “four-letter word,” as the saying goes. Rather, it’s something that you’ll get if you’re smart, because you’ll realize that without some kind of assistance, you’re going to leave money lying on the table.
Getting a Mentor
Every great individual has a mentor. They have some authority from whom they learn secrets of the trade and how to properly apply them. But many MSPs, for some reason, view those who try to assist them in their activities as some sort of compromise on their skills. It’s likely due to a pride which conforms to certain personality traits which are, to some degree, necessary for top-tier IT support. So, take this courage: if you refuse the HELP you need for your MSP business, part of the reason for that could be that your personality type is the right kind to successfully spread top-tier IT solutions. But that doesn’t mean you’re free from the need of assistance! Don’t avoid help when someone offers, and you’ve got to learn this: there comes a time when seeking this kind of help makes you a more mature, better business owner. The film director who eschews the support of a special effects agency from some feud, or from over-confidence in his or her own abilities, will compromise the integrity of their art.
Star Wars or Star Bores?
Consider George Lucas if you want a great object example. Now there’s a visionary! The original Star Wars trilogy is lightning in a bottle— absolutely! Those are some of the best movies ever made! They’re light, beautiful entertainment without any smut, plenty of depth, and value for kids and adults simultaneously; no wonder they were a box office smash! Now, look at the prequel trilogy. Complete crap. Well, not complete. But where Star Wars was groundbreaking, the prequel trilogy was… bland.
Now, why the difference? Didn’t George have fewer resources and more constraints with the original trilogy? Shouldn’t he have been able to do better with absolute control and an unlimited budget? Yes. But did he? No. Why? Because he didn’t need help— so he didn’t get it. See, his perception was that his skills were requisite to the task, and help was beneath him. He thought he didn’t need it. What he failed to consider is that the original trilogy he created turned out as well as it did precisely because he had to overcome difficulties with the help of others. There were budgetary constraints, forcing the team to “get creative.” Producers likely had their heads buried in the sand on certain issues as well, which meant he had to work around them. Without that difficulty on the new trilogy, he had no checks or balances, and the result was fairly tasteless.
Getting the Right Kind of Help
So, what kind of help should you seek to buff up your MSP business? Well, there are a few strategies you can take:
• Source good counselors
• Rely on a trustworthy IT channel
• Regularly attend trade shows
• Learn best practices from peers
• Find what works and what doesn’t
Doing things like these will give you the critical insight necessary for building your MSP’s brand proactively and continually. Lastly, you want to get into a habit of self-examination which allows exterior viewpoints to inform forward momentum. Your George Lucas needs a Steven Spielberg to backhand some sense into operations through sheer acumen. Going at it alone without help will get you in more trouble than being open-minded and building alliances that blossom into proactive business relationships down the line.
So, don’t think of “HELP” as a dirty word. Think of it as a necessary opportunity for proactive growth that will define profitable enterprise going forward.