Do you want to increase your MSP company website performance and revenue potential? The problem is many websites lack the keyword insights they need for driving search queries to their pages.
What you need to improve reader engagement and maximize the time spent on your site is keyword discovery. This enables you to have a clearer understanding of what keywords your audience is searching for at any given time.
Most online transactions start with a keyword search. To stay ahead of your competitors, you need to include all your relevant keywords in your content. By applying keyword discovery, your content will keep up with trends in your industry and attract more leads.
Read more about how you can add keyword discovery to your content workflow:
Analyze Your Keywords
Have you faced a lull in your website or blog traffic? Everyone has. This is the time to step up your keyword analysis to get back on track. The way to do this is keyword discovery.
MSP services are always changing and so are the phrases your target audience types in the search box. When you analyze your keywords regularly, you’ll find the key to better SEO and content engagement.
Analyze your MSP company keywords. Are they too broad? You want to ensure your keywords are targeted to your audiences’ searches. Make them specific and competitive.
Create your content around these search queries. You can find out what your target audience searches for by checking keyword tools like Google Trends, Google Search Console and Suggestion Keyword Finder.
When you check out these tools, you’ll find that long-tail keywords are what you want to use in all your content. They are specific phrases that make your content more engaging and helpful. Choose industry-specific keywords that have high value for solving the problems your audience needs.
Take a Peek at Competitors
For the best SEO, research the keywords your competitors use. It’s a smart strategy for letting you know which keywords to target. You can find out your competitors’ most popular keywords by putting a base keyword into Google. Which one of your competitors comes out at the top of the search page?
Navigate to their site to see their content and the long-tail keywords they use. Make a list of all the relevant keywords.
Which of their content is getting the most comments and views? Don’t miss the opportunity to target the keywords your competitors are using successfully. Use them to create your own unique content using these keywords.
Use Keyword Suggestions from Social Media Platforms
Incorporating keywords from your social media channels ensures that you target your audience with the words they use every day. By understanding your audience’s voice, you can help craft content that they can relate to.
If you can do that, your audience engagement and interaction will soar.
Decipher Your Audience’s Expectations
When your MSP company target audience searches for specific phrases, they expect to get the pages that will answer their questions. Using keyword discovery, you can decipher your readers’ queries to perfectly match what they need.