In the IT services industry, size is not always the deciding factor for clients when they choose an MSP company to help in their business. Though bigger companies usually acquire more customers, smaller businesses still have a chance to stand out and be sought after by customers too.
In the 1988 film Die Hard, Bruce Willis played as John McClane, an NYPD detective who visits his wife in LA for Christmas. Attending his wife’s party in her office, 12 terrorists arrive and take everybody as hostage except for McClane and Argyle, an airport limousine driver. McClane now has to save his wife with the odds clearly against his favor. He devises a plan and is able to take out the enemies. We can compare McClane to a smalltime IT service company who is going up against many and larger competitors. And here is how you can survive just like John McClane.
Know Your Industry
Your MSP company just needs to get back to the basics. You have to do your research and analyze the ins and outs of the IT service industry. Know the present and coming trends of the business. Develop proactive plans and anticipate possible setbacks with well-researched solutions. Observe what the others are doing and find things that would be profitable to your organization.
Make Size Your Ally
Though you may be small compared to your competitors, you still have some advantages over them. The key is knowing how to get the most power and take an advantage of your few but strong employees. Bigger MSP companies often cannot get personal with clients. They often rely on their big name and cheap prices to get customers. Localized clients can put time and effort into building rapport with a prospect in order to level the playing field and leverage partners. You can outperform your bigger competitors in areas where flexibility and agility are needed. For example, offering more personalized service, customizing a product or service to meet the customer’s needs, or responding to the customer’s needs without delay.
Show You’re Unique
Being unique sets you apart from the competition. You need to offer something that you will be known for and can be seen as better than your competitors. It can be in the form of services or products you provide or the way you market your company. Also, it is important to have a niche market. Look for gaps in the market that are either neglected or poorly covered by big companies and focus on this market.
Develop a Strategic Business and Marketing Plan
Create specific strategies and plans based on your short-term and long-term company goals. Implement and track them and evaluate their results. Invest time and resources for a great website and online campaigns. Get the help of Content Marketing and SEO Services for a quality and purposeful web presence.
Size does not matter. Don’t back down from the competition though they may be greater in number and in resources. If you truly believe in your cause, in this case, your MSP company, and have a strong team by your side, you will always stand a chance. Just like how our hero in Die Hard used his wits, innovation, and courage to take out the group of villains in the film, you have what it takes to level the playing field and compete with major players without being at a disadvantage because of their superior size. Promote company and create a corporate culture that will die hard first before they give up.