Today’s MSP business marketing strategy needs to focus on SEO for desktop computers, but if you avoid additionally planning around mobile solutions, then you’re going to miss the lion’s share of the market. More people are using mobile solutions today than ever. Following are several tips to help you design your most effective mobile marketing strategy:
Ensure Mobile Websites Load And Function Properly
An MSP business isn’t as likely to see the results it seeks if they’ve got a website that takes an ice age to load. The simpler, the better. Granted, having a little “dazzle” in a mobile sense can be good; but not always. If you’ve got too many busy animations, you’re going to find users will be disinclined to dwell on your site. You need something substantive, and good-looking. Consider competition and you might consult SEO agencies who specialize in MSPs to give you some pointers on what’s working well today.
A Mobile-Friendly Website is More Likely to Rank Higher
When you’ve got a mobile presence online, that sort of doubles-down on your overall presence. You’re going to increase the “surface area” of your online presence, which, provided you’re not instituting spam or operating in a capacity athwart of logarithm protocols, will likely increase your online authority, subsequently boosting your SERP (Search Engine Results Page) ranking.
Mobile Rankings: Separate from Desktop Rankings; They Should Be Managed as Such
In order to maximize mobile rankings, you need to keep numbers on your outreach efforts. You shouldn’t lump desktop and mobile rankings together; this will ultimately end up under-serving you.
Your MSP business stands to more effectively impact target markets through SEO strategies which specifically emphasize effectiveness in a mobile and desktop capacity. Your mobile website should be reliable, and you should keep separate numbers on either outreach method for maximum visibility and optimization direction.