True Data Is a Strong Marketing Tool
Every time an MSP business uses original research and the data which develops from that research to take a stand on a specific issue, it establishes itself as a true thought leader in its local marketplace. Thought leaders draw customers after them into the same position on varying issues, making them more authoritative.
Establishing Original Research Infrastructure
It’s one thing to throw out a term like “thought leadership”, it’s quite another to establish such a marketing outreach with any effectiveness. Research that produces data for that thought leadership will similarly require the construction of some information-gathering infrastructure. Following are a few budget-friendly ways you can achieve these outcomes:
Couple an Identifiable Narrative or Story with Accompanying Data
An MSP business has clients in all sorts of different areas of a given market, but there tends to be a thicker distribution of customers based on your specific tech provisions as an MSP. Who are your primary customers? Identify them, and use them as a starting point for research. What are their common pain points, how do you address them, and what’s the result of your services?
Right there, you’ve got a story with a beginning, a middle, and an end. You’ve also got quite a bit of specific data you can use to establish that story as authoritative. You might be able to show how a cloud option saved a school district money while expanding their ability to educate. You might be able to show how helping a customer switch tech infrastructure to a BYOD design produced greater employee productivity–the data is out there generally, applying specific information you’ve collected maximizes impact.
Focus On Controversial, Popular, or Otherwise Notable Subject Matter
Controversy is visible. When you focus on taking the right position, that will be notable to your demographic. Popular content pertaining to tech for other reasons also represents a great focal point. Around either area, there will be readily available data you can research online, acquire, and incorporate into outbound marketing.
Design Surveys You Send to a Reliable Group–Incentives Can Help
Surveys can give you exactly the data you need. You can interview satisfied customers and those who represent your primary demographic specifically. Offering regular service coupons or discounts can initiate regular responses. Also, you can acquire specific lists; consultation helps you properly invest in surveys.
Effective Marketing Research That Doesn’t Break Your Budget
A great way for your MSP business to maximize visibility in an organic way that establishes you as an authoritative thought leader is producing research data with which you inform marketing content. To do that, budget for surveys, design them properly, focus on what’s popular or controversial in the marketing you produce, and attach identifiable narratives to the data you have collected.