`You want top-tier, professional, died-in-the-wool MSP marketing personnel who are effective, understand what they’re doing, and know how best to do it. No matter who you hire, no matter their previous history, there will be necessary training. Following are tips to help you enable marketing employees for success:
Know What You’re Looking For
Nobody can read your mind. If your ideal MSP marketing team hasn’t been defined beforehand, you won’t know how to achieve the results you seek, and neither will personnel. You must look at peers, competitors, and previous marketing exploits to determine which qualities best define your MSP. From there, you can hire based on positions you need to fulfill such ideals.
Balancing Soft and Hard Skills
Technical skills are key, but they’re not the only key. Someone who can program an entire website or run their own content outreach campaign could still lose you a top-tier client through poor socialization skills. While the hard skills of tech proficiency are key, the soft skill of socialization is equally important; just in different areas of operation. When hiring, you need to search for soft skills, as well as hard ones, in candidates, and find a balance between the two to inform hiring decisions.
Emphasizing Your Day-To-Day Operations
You’ve likely heard it said that future happiness isn’t something to put your faith in. The key to contentment is learning to be content where you are, with what you have. Well, in business, the key to forward profitability is sustainable output and professionalism throughout the day-to-day grind of normal operations. Your strategy should reflect this reality in terms of who you hire. You’re looking for dependable personnel.
A Threefold Strategy
To build a reliable digital marketing team, you should define your ideal MSP marketing team beforehand. Determine where you are, where you’d like to be, and which tactics will get you there.
