Your MSP company shouldn’t be designing content which is fractal. That is to say: you’ve got a massive audience, and that audience is diverse. You may want to tailor content to each individual; that instinct comes from a good kind of attitude, but it’s misplaced, as this will actually diminish the effectiveness of content, making it ultimately more costly. A better plan is to make content more effective by designing it to “fire on all cylinders”, as the saying goes. These tips can help:
- Design content which aligns stories together to reach diverse audiences
- Make a shift characteristic of content and include multiple categories
- Don’t forget that investors represent a very real audience
Design Content Which Aligns Stories Together to Reach Diverse Audiences
Your MSP company will do better combining pitch narratives together than trying to make them unique to each prospective customer at which you’re aiming outreach efforts. If you’re trying to reach a large or small business, you want to include in your pitch strategies by which both could be served. Granted, you’ll want to emphasize your operational specialty, but you can say multiple things in one pitch.
Make a Shift Characteristic of Content and Include Multiple Categories
To draw readers in, have titles reflect some new shift, change, or augmentation pertaining to the industry. There’s always something you could use, even if it’s just a projected change. From there, list out categories in deference to demographics which this shift represents, and provide a bit of information about each category. This will likely increase positive engagement.
Don’t Forget That Investors Represent a Very Real Audience
Investors are an audience who will put their funds at your fingertips if you give them a good reason to. Design pitches toward investors in a way which demonstrates tangible value and potential.
More Relevant Pitching
An MSP company that consolidates outreach strategy into comprehensive content aimed at multiple demographics can get more value from marketing. SEO agencies specializing in MSPs can be essential in helping you create such content.
