The Necessity of Identifying and Catering to the Right Customers
Your MSP business needs to acquire a continually renewing stream of customers. Tech options can be expensive, and they tend to be long-term. This means if you lose one customer, it can seriously impact operations. New ones need to be available all the time, and your marketing paradigm needs to make such new customers a reliable possibility. Designing proper outreach narratives helps that happen.
Tactics to Help Optimize Marketing Narratives
Different MSPs will have different unique aspects defining how they acquire customers. Consultation may be best for your specific tech operation. Generally, the way you reach target customers will follow these steps, and some variation of them will be advised to you from whatever marketing group you consult with:
Determine Who Target Customers Are, and Understand Them Intimately
Use existing data to determine who your target customers are, what they buy, where their pain points are, how much they spend, and what level of market share you can expect to harvest based on localized outreach.
In a nutshell, you want to comprehensively understand who you’re serving as intimately as possible. If you’re just starting out, you’ll need to choose who you’re trying to reach. If you’re established, you’ll have existing data to help you eliminate customers that don’t fit your demographic.
Frame Your Narrative to Conform to What You Know About Target Customers
Your MSP business should develop outreach strategy that matches what data reveals about existing customers. Consultation helps you frame that narrative.
For example, if you primarily provide tech options for educational facilities, then a narrow sort of IT will define your output, and you’ll likely have to contend with the fallout from uneducated students using tablets, laptops, or other devices regularly.
If you’re dealing with a customer who is using your IT for more professionalized purposes, they’ll similarly have their own niche. When you know who you’re dealing with as an MSP, you can focus on more effectively strengthening profitable tech provisions.
Address Customer Pain Points, Show Them Ideal Outcomes of Your Offerings
Proper data reveals pain points your most profitable customers deal with on a regular basis. Address those pain points in outbound marketing, and contrast them with depictions of how target customers would thrive with your ideal tech solutions. You can use actual data from actual customers to put real numbers behind your claims. This is a good place to insert customer testimonials.
Engaging Target Customers Organically Helps Convert Them More Consistently
When your MSP business addresses pain points, contrasts those with ideal outcomes, frames outreach narratives around known customers, and devotes serious resources to the intimate understanding of target demographics, there’s a greater likelihood of establishing a stream of reliable conversions.
