In your IT marketing, you need to approach content in a comprehensive way. Every word should be carefully chosen and designed both for greatest visibility and applicability to readers. Following are several tips to help you do this:
- Make time to create content
- Maximize your budget
- Remember: No Industry Too Boring to Create Engaging Content
Make Time to Create Content
You can’t design content in a vacuum. You’ve got to make time to properly design this vital outreach information. If you can’t do it internally, you may end up getting better solutions by outsourcing to a professional IT marketing agency that has a concentration in SEO facilitation.
Maximize Your Budget
You need to budget time and money toward content creation. Some of the most effective content campaigns take between six months and two years to provide effective ROI. For the most effective impact over time, you’re going to need between about 16 and 50 articles/blog posts/content-pieces a month, or between 4 and 13 a week. Granted, you could put out more or less content depending on your situation; but as a general rule of thumb, 16-50 pieces a month is going to be effective. How much time does it take you to design this content, and how qualitative is it? Answer these questions, and if you can’t balance such qualities internally, work with professional agencies.
There’s No Industry Too Boring to Create Engaging Content
Accountants for the mob move millions of dollars under the very nose of the government. Now ask yourself, is the accounting job exciting? No! But can implications surrounding that occupation be exciting? Yes! So, design your tech content with exciting angles surfeiting it. Tech can save money and time, and induce new social eras into modern society. Talk about such exciting trends.
An IT marketing campaign that is integrated in terms of budget, design, and time apportioned to its creation is going to be more effective. Work toward this internally or find external solutions which can get you there.