What do you see when you look at your MSP business website? Does it strike an emotional chord with you? Imagine your target audience visiting your site. Do you think they’d stay or leave to find a more exciting competitor’s site? These are the questions to consider when updating your website design and content.
It’s Not About You
Many business websites have complicated designs and content. Behavioural economists believe that too much information confuses the mind. This leads to indecisiveness. In fact, some visitors might get agitated that they can’t find the information they need. The result is no return visits and no sales.
For this reason, keep the technicalities to yourself and provide content that excites your visitors. They don’t want to hear about your awards or degrees. Your visitors want to feel that you have something that can help them with their challenges.
Longer Isn’t Better
When you write your content, make sure it’s short and engaging, using statements that stick with your visitors. Provide them with educational material that offers them new ways to solve their problems. Give them something to feel excited about and something they can relate to.
When you offer simple solutions to your readers, they go away satisfied that they learnt something new and useful. This is the start of valuable relationships.
Show, Don’t Tell
Even MSP business websites need images. As you design your site, include visuals. By publishing photos, infographics and videos, you’ll attract more visitors and encourage shares. Using images brings life to your pages and entices your visitors.
Visuals capture your audience’s attention before they’ve read one word of your content. Positive, emotional images actually increase conversions.
Strong Start and Finish
If you want your audience to stay on your website, attract them with a dynamic headline. Starting strong encourages visitors to keep reading.
A strong finish is just as important. People tend to read the beginning and the end of web content, so it’s important to have both strong starts and strong conclusions.
Make sure your conclusion includes a call to action. Since the whole point of creating compelling content is to encourage visitors to take action. CTAs are crucial.
Keep It Simple
Even though you’re trying to make your website design helpful, adding too many menus, submenus and buttons make it hard to navigate. Keep your design simple and consistent with clear navigation.
Also, include a sitemap so your audience can find their way back to their favourite pages.
Make It Emotional
For most visitors, emotions override their intellect. They’re influenced by content and images that evoke feelings.
When designing your website, include content that gets an emotional response. When your website makes an emotional connection with visitors, they’ll have an exceptional user experience. This encourages return visits and sharing your links.
Designing an MSP business website should focus on your visitors. It should emotionally connect with them and offer them the solutions they need. Create a design that appeals to their hearts, not their brains.
