If you have the privilege of being the keynote speaker at an MSP business conference or meeting, you might be wondering how you can write a cutting-edge speech that sets the mood for the attendees. To write an energizing keynote, remember that longer is not better. Also, choose your topic wisely, making sure that it has wide appeal for the whole group.
Tips on Preparing a Keynote Speech
When writing your speech, you want your audience to see you as an expert, but this doesn’t mean delivering a complex presentation. Following these tips as you begin drafting your speech will help you make it as enriching as possible:
- Size up your audience. What characteristics should you consider when presenting your speech?
- Thoroughly research your topic, choosing an original idea that will both entertain and inform
- Keep it simple
- Avoid long dependent clauses
- Be declarative
- Choose a topic that appeals to tech-savvy people
- Organize your notes
Start with an Outline
The best way to organize your thoughts is to create an outline. An outline helps you arrange your main ideas in the order you want to present them. It also gives you a map of where to insert your supporting statements. Your outline should include the following points:
- A written statement clarifying the purpose of your speech
- A list of what you hope to accomplish
- A list of the most important points you want to make
- Break down the list to no more than five of the most important points
- A list of your supporting points
- Identify the unifying theme of the points you’ve chosen
- Arrange your main points and supporting points in the order you want to present them
Converting Your Outline into a Speech
Once you have your outline, convert it into full text. Organize the information from your outline into the following sections:
- Introduction – This is the most important part of your speech. It’s where you’ll grab your audience, create interest and enthusiasm for your topic, and establish the credibility of your MSP business. At this point, briefly mention your main points, increasing your audience’s interest.
- Body – This is the heart of your speech where you’ll explain all your main topics. As you write the body, personalize it with a story of how your main points had an impact on you. This helps your audience relate to your topics rather just sitting there and listening to a speech. It makes your speech memorable and humanizes the topic.
- Conclusion – Just as your introduction led into the body of your speech with the main points, your conclusion should lead out in the same way. Bring up the main points again. Close your speech with a memorable impression, ending with humor, a question, a quotation or a call-to-action.
It’s nerve-wracking writing and delivering a keynote speech; but if you’re prepared, you can be an inspiration to your MSP business colleagues. Just remember to personalize your presentation, and you’ll be a memorable keynote speaker.