As an MSP company, you would do well to carefully track micro conversions as well as macro-conversions.
To be clear, a micro conversion is when someone visiting your site, takes a step toward a conversion–there are often many steps involved. Basically, macro-conversion is when a client converts.
Proper management of micro-conversion information is likely to yield notable profit. Following are some considerable benefits accompanying micro conversion data:
Micro Conversions Provide Information Pertaining to Behavior of Visitors
Your MSP company needs to know what visitors do when they come to your site. If you aren’t tracking micro conversions, you may miss some illuminating trends. Figure out how visitors act, and you can design your site to more efficiently cater to prospects.
Lead Nurturing Is Better Through Micro-Conversion Tracking Techniques
Micro-conversion tracking allows you to more accurately categorize visitors. Ranking leads is actually a very good idea. This helps you avoid wasting time going after prospects who aren’t likely to convert. When leads are properly categorized, you can more successfully nurture them along to conversion. Touching base with prospects at least five times is advisable.
Lead-Nurturing Funnels Matching Micro Conversions Optimize Sales
When you have categorized and scored leads, you can devise sales funnels engineered in alignment with data pertaining to successful lead nurturing. It makes sense to design multiple sales funnels for multiple kinds of clients. Some want more from you, others less. Priority and appropriateness of service are revealed through micro-conversion data.
More Strategically Viable Sales
When your MSP company rounds out sales strategy with multiple applicable metrics, it becomes easier to concentrate energies toward successful conversion. Using micro conversion properly gives you more information about visitors, allowing you to design more effective lead-nurturing strategies. With this information, you can construct more effective sales funnels, outreach techniques, websites, and much more. For those MSPs which have not considered such a strategy, it might be worth looking into.
